RE: fanatical fluff, very much agree, reading the 10th instance of "we like to do things a little different here" gets pretty tiresome. Role, location, salary range, responsibilities, and requirements would be more than enough.
Pay needs to be transparent as well. Needs to be explicit and consistent. for example "this position is paid $90k/year, with yearly 3% increases". people say things about what if i candidate is better or 10x or whatnot, my response is, why would they want that job then? if they're worth more, they should probably be in a different position
"Understands client business functions and technology needs. Understands Company's tools, technologies, and applications/databases, including those that interface with business area and systems."
Very open ended. No detail on what these company systems might be, what technologies or languages are used, or what department/area of the business you would be working in.
If I'm being hired to solve problems, I want to know what types of problems I'll be solving and what tools I have at my disposal. I guess I could get that from an interview, but why waste everyone's time repeating it instead of posting it once in the ad? I'm not wasting my vacation time from my current job for a meeting that could have been an email.
I rarely see a legit salary range in ads. Half the time is "competitive". Then maybe 40% are estimated ranges by the job board like $65k-$150k, which is not really helpful. Then maybe 10% (probably high) give an actual range from the company or can find it on levels.fyi.