Don't people understand that the original Internet was/is built for exactly this(?); end to end connectivity between any two hosts. This is still mostly possible, but you do now have to get a public/routable ipv4 address. IPv6 gets back to the E2E ideal, without any overlay.
P2P systems from 20 years ago also solved this problem. For example hidden services on Tor, i2p, generic DHTs, etc.
Why people think we need to redo everything so that it works with JS and Blockchain boggles the mind. It's not corporate vs. individual as the seem to argue, it's just pro Blockchain, or pro Ethereum or something else.
This article seems to just be framing this same non-argument in a slightly different way. Get a static, public IP and run your microhttpd blog for pennies. Don't act like hosting it on an overcomplicated overengineed Blockchain network is going to decentalize the web. It's already decentralized, but nobody wants to go to your hidden service...