Adobe has actually been saying this, too, but no one is listening.
I work for an agency that has the chance to invite different teams from adobe into our office every 6 months or so. Many people might not realize this but when they come to your office they are looking to hear what you have to say, they are not there to push an agenda of how they envision the future.
They have a whole process of looking over your latest work and hearing about where it went good and where it went bad. They discuss new features that may or may not be of interest to you, and then finish of by asking where you would personally choose to invest in adobe if you had the opportunity. They actually want to know if given the opportunity to be their bosses, what would you direct them to work on.
This is why this article strikes me so odd, because Adobe didn't lose anything, they asked their partners what they could build for them, and clearly video streaming to ios was a top feature request.