Maybe this article is just highlighting one of the effects of the internet. Easier long-distance communication means more people are exposed to foreign language and ideas, especially between technologically literate English speakers. How long did it take for the phrase 'epic win' to spread across the globe?

I'm not sure this guy understands how much of the English-speaking internet is produced by Americans, especially relating to technology. I'm from the UK, and a huge proportion of my media comes from the US (hasn't this been the case for a really long time anyway?) Even programming language tutorials have words like 'awesome'. The Brits aren't faking it, they've adopted that language because they've heard it so often.

It's silly to tell people to stick to one set of social norms because of their place of birth. Every culture is a mishmash. And anyway, the internet is making culture less dependent on geographical location.