Is the West Becoming Pagan Again?
nytimes.com
nytimes.com
Disclaimer: I don't actually know any of these pagans, and I don't know for sure what drives them. This is my impression from afar.
At least with The Stooges or Sex Pistols, back in the day, it made a little more sense, even if it was already a somewhat hollow gesture.
Perhaps there are factors other than willful provocation. Like religious exemptions in some instances. And having organisations behind that.