Also, the statement that Goggle doesn’t have the best information anymore seems objectively false. We can wish there were other players doing it better, but that doesn’t make it true. I’m open to the idea that Google is just riding their wave, but I’ve yet to see proof. I just see the search industry at large shedding quality results.
I think Google could step up its ranking game w/ ML eliminating a lot of bad patterns, but I'm not sure they have the will to do it, or are afraid of the consequences (every travel blogger selling an ebook will go apeshit about it for instance).