So it's not surprising at all that some digital locations will be much more desirable than others.
In the metaverse people will want to live next to celebrities too.
If you can teleport any time to any place instantly for free, then where you are matters a lot less. If transportation has costs and limitations, where you are matters a lot more.
The only reason it would be scarce in the "metaverse" (ugh), would be if the stakeholders of that metaverse/whatever purposefully impose limits that digital computers don't even impose (like DRM).