The fact that the author finds this "strange" tells me that they don't understand that the artificial restrictions are designed to make money. They go on to propose "solutions" for a "problem" that is not a problem to those who are making money. In fact, their "solutions" ARE a "problem" to them making money, because it lowers the artificial value of the digital real estate. If the people making boatloads of money were unhappy with the current situation, it would change.