It’s really hard to find legit review sites; at least Wirecutter seems to actually test things, but sites like SeriousEats, OutdoorGearLab, Carryology, DCRainMaker, SoundOnSound, Adventure Journal, Magnetic Magazine, The Loam Wolf, etc that are quite niche / domain-specific are where I go for actual trustworthy reviews.
I agree that Google seems to be dominated by clickbait ad-riddled BS SEO sites now more than ever, and I can’t help but think that Google is allowing this to happen because it pays the bills. I’ve posted about this before, but at the end of the day, Google and FB are advertising companies trying to be more than that. The difference to me is that I’m willing to reward actual reviews and effort with rev share if I decide to buy something reviewed, but I’m super unimpressed with all the irrelevant ads we still get in 2021 despite having so much personalization data about users.
Another thing that advertisers don’t seem to understand somehow: if I searched for a thing or even clicked through a FB ad and bought it, the chances that I’m also interested in buying a similar thing in the next few days / weeks are drastically reduced. They seem to be totally missing this signal, showing me ads for some category of thing I already purchased for a very long time after I don’t need any more suggestions.
Lastly, I would literally pay per month for an Amazon search that filters out all the fake brands. If I search for “webcam”, there are half a dozen brands I want to see, yet instead I’m forced to sift through piles of junk that I would never even consider purchasing to find what I’m looking for. I’ve heard that Amazon knows this is a thing but chooses not to fix it due to some psychological allure of sifting through the junk to find the nuggets of gold. In the worst cases, I have to use Google to find stuff on Amazon because their own search is so horrendous, with the categories being an absolute joke.