So this year they'll build around 700.000 normal F-150 trucks and only 15.000 electric ones, when they could sell many times more.

It seems they are out of touch with the market.

That may be understandable, as it is a bit nonsensical. 90% of the people who buy these trucks buy them as a status symbol: they are wasting resources, energy and emissions to signal they are active/outdoor types while driving to work and the mall. I read trucks do not count as part of manufacturer fuel efficiency targets, which is why they started marketing them to consumers in the first place. Buying an electric version of this still seems quite wasteful.

I hope people will think again and buy something right-sized.