Can someone provide some explicit search queries so we can see the bad examples? Lots of criticism is being doled out in that thread without an actual example to see for myself.
1) Its by a forbes contributor, who makes listicles for a living. https://www.forbes.com/sites/forbes-personal-shopper/people/...
2) It does not appear the person writing the review actually purchased any of the knives. The article is an assembly of quotes from Chefs. While Chefs do have domain knowledge, and probably sometimes have good opinions, theres no way to tell if any are sponsored by different knife brands. It's not a REVIEW comparing the actual products, its somebody who googled chef knife quotes and cut/paste a page together. The review itself does NOTHING to actually compare the products to each other.