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Then in this case, you lose your deposit and they sell it to someone else for the same markup you declined.

The deposit is refundable

> An additional non-refundable US$5,000 deposit is apparently also required to place an order for the electric pickup truck.

Isn't the deposit with Ford directly rather than a particular dealer?

As I understand it, you pay the deposit to Ford first then you work with a dealer to finalize the sale. If all dealers are marking them up (they are) then your choice is to lose the deposit or pay a markup.

Edit: Actually it looks like the Ford deposit was $100 and refundable. This must be a separate dealer deposit. I am not sure if it comes before or after price agreement. Dealers are sketchy as hell so could be either.

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