From Wikipedia "A $10 million consumer launch of the product was funded by Washington State agriculture promotion funds through the Washington Apple Commission and other agencies.[5] The two taglines for the apple were "Imagine the Possibilities" and "The Apple of Big Dreams".[1] It is said to be the largest campaign in apple industry history,[16] and included payments to social media influencers and a partnership with a touring children's production of Johnny Appleseed.[17] The term "Cosmic Crisp" is trademarked.[1]"

The guy at my indie Seattle produce stand said that Big Apple is shilling Cosmic Crisp and it's all a scam. Maybe you're one of their underground campaigns?? I'm on to you, BIG APPLE

I’ve got no idea why people eat anything else. Says on Wikipedia that it only got to the public in 2019, so maybe that’s why this older article omitted it.