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Wizard of the coast is mostly a publishing company. I think the playing cards came later.

Actually they originally hit it big with Magic the Gathering. They bought D&D and the rest much later.

I'm pretty sure Magic the Gathering is still the largest moneymaker for them even now.

They bought TSR, who made D&D

Yeah Magic the Gathering is precisely the playing card moneymaker that would have fit Nintendo's aspirations.