I think the killer app for web3 is going to be a decentralized, open identity/auth solution. The idea that we use our email accounts, attached to huge corporations which siphon every detail about us for their advertising engines is absolutely absurd. I just want to be able to log in to applications and carry some of the simple data like my identity and what assets I have available with me, without having to pay for it by losing my privacy and autonomy.
Nothing in the web2 tech stack currently allows this.
Imagine being able to log in, securely, to HN, Twitter, your bank, et al., and with you comes basic data about how to contact you, how you pay, what assets you're holding, etc. You get to choose what you share, and you get to authenticate each transaction discretely. It's powerful and it puts that power in your hands, not in those of large corporate entities.
That's what I'm interested in, and that's what I work on. We should all want some form of that.
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edit: glad the response to this was by people interested and curious. my usual feeling on HN is that people are hyper-negative about web3 tech. It's ok to be curious about new, cutting edge technology. That's what we're all here for, I think. Maybe the decentralized trend won't pan out. Maybe it is all a giant scam. Doesn't mean it isn't interesting and it doesn't mean that the people working in that space aren't legitimately trying to innovate.