It’s because they’re being disingenuous.
Vaccination reduces infection severity and length. Reduced infection severity reduces coughing, which reduces spread. Reduced infection length gives less time for transmissibility.
So even if you can still transmit the virus while vaccinated, there is value in reducing the amount of time you’re infectious and the amount of viral load you’re spreading into the air.
It’s not a binary thing, despite what some are trying to suggest.