The problem with AWS is that you can’t really do anything without understanding 1. IAM, and 2. VPCs/networking. And these are probably the two most complicated parts. For DIY you’re probably best off avoiding AWS
If I tell them “I have Digital Ocean, I maintain the load balancer myself, the database myself, ELK myself, and you’ll be expert in Postgres, Ansible, Nginx and Debian”, I sound like an old fart.
The future for them in AWS is a click-on-the-button deployment and they’ll master nothing.
It does feel a bit like a Cinderella service however. The versions of the managed databases you can connect are sometimes several years old.
For many scenarios, you can completely ignore IAM, but it's definitely not advisable.
On the VPC side, it's actually fairly straightforward, but you may need to come up to speed a bit on some networking concepts if (like me) that's not your background. Nothing too onerous though, especially if you have some technical background.
There are also some gotchas that allow you to too easily do things like create security groups or other resources outside the correct VPC. If you overlook that, you're in for some brick wall head-banging 'til you figure it out.
Or maybe as a startup, to-C website you don’t really care
EDIT: and this isn't necessarily difficult to grok. A lot of what you'll use from the network side is security groups, and they are straightforward. /EDIT
There are also actually some bad patterns in the AWS Console UI that don't help here. For instance, despite all the warnings they place on S3 buckets about making things public, they still allow you to appear to change subobjects to private. In a traditional hierarchical directory structure, the more granular subobject settings would override, but not so with S3. If you didn't know that, then you've just shot yourself in the foot.
But, I totally agree that the underlying nuance is a lot to take on when you start getting into X is required for Z which connects to A, yadda yadda.
That being said, if you choose a service and invest the time to understand it, you are availing yourself to a very wide world of technology "at your fingertips." You can most certainly say the same for DIY, just different shades of what you want to be responsible for I guess.
I know I’m being a beggar and beggars can’t be choosers, however, I believe that there are folks here who could solve this problem and make a nice living off of it. Hope someone reads this comment and builds something to address this.