>There are a few of these that don’t really feel like pivots to me.
Because no authority dictates the meaning of "pivot", it looks like the concept diverged and became wider:
- "pivot" as switching from a unprofitable or failed business idea to a profitable one. A "phoenix rising from the ashes" type of pivot often associated with startups that finally figured out the elusive "Product Market Fit" instead of shutting down. This seems to be the original meaning popularized in 2011 by Eric Ries "Lean Startup" book : https://www.amazon.com/Lean-Startup-Entrepreneurs-Continuous...
- "pivot" as any change in business focus whether the previous one was profitable or not.