> You might have noticed that most companies don't care about these things
I've noticed the opposite. Even when I worked retail jobs (minimum wage) in high-school and college, those employers considered morale the be an important aspect of a productive work environment.
We'd have company BBQs, random pizza days, birthday recognition (sometimes with cake), etc. They gave us the proper tools to do our jobs, including gloves/box cutters/shirts/etc. Typically if you told a manger you needed something (work related), they would get it for you. Things chugged along fairly well.
Reducing turnover was an active goal because it cost them time and money to hire and retrain new people, even for basic tasks.