>Subject matter is more interesting than the technology for me.
This has always been the case though. Amateurs and people who suffer from GAS place far too much reliance on the tool. They want to purchase the ability to create good works and become defeated when they learn they can't and quit. This has been true ever since the introduction of mass market film cameras. Many pros back in the film days carried around point and shoots or fixed lens cameras for personal use and left their F3s and 80-200mms at home.
This is just a reality of the consumer society we live in; people are advertised to incessantly and are conditioned to expect purchasing things to make them better. Thankfully art is a cathartic form of protest to this in many ways; you can't buy and compute photographic skill.
I'm semi-pro and my main gear stays at home unless I'm working on a project, personal or professional, and I carry my iPhone and a Fuji X100 for daily/personal stuff.