Regarding the money trail, etc: I can't help but think we'll never really see the "surveillance economy" properly regulated, where our data is profited from. Because there is just too much profit.
EDIT: The context for this thread: I get SPAM calls on my mobile about extending my car's warranty. How do SPAMMERs know about my car purchase? How do they know the exact model and date of purchase? Someone sold this data.
That’s why I like what Tim Berners Lee is doing with Solid, but I think the main point is we need to build some way for personal data to be distributed and encrypted so that it’s fundamentally very difficult to steal every customers data even if the system itself is broken. I dunno if it’s possible though since most tech companies make a significant portion of their money on their customers’ data.