"Freshworks focuses on being found ‘organically’ (i.e. via free or low-cost channels) rather than with expensive paid marketing and outbound sales efforts."

Proceeds to rent a blimp.

To be clear I have nothing against guerilla marketing tactics but the "oh our customers just love us so much everything is organic and easy" really does a disservice to people reading these articles trying to figure out how to grow their companies. Many companies use paid ads, many companies that utilize SEO pay for links or for agencies to get links, sales isn't a dirty word. It reminds me of the silly serendipity founder legends people tell folks when the mess and figuring it out process would be a lot more educational.