ESPN Has $400M in College Football Playoff Ads at Risk from Covid
bloomberg.com
bloomberg.com
On one hand, "Covid is over", let the fun begin as there's nothing to worry about. On the other hand, "Omicron is here" and they've flattened the curve on the wrong (ie, Y) axis. Even if it's less harmful, there's so damn much of it.
Both messages are stated loudly and clearly and one of them has to be wrong. Hospitalization is a lagging indicator, and fortunately admissions have not risen anywhere near cases. I guess we'll see over the next 2-4 weeks.