Exactly. You know what business will (almost) never go broke?
A mortician.
How much innovation's necessary there?
A mortician.
How much innovation's necessary there?
So you have to use chemical X from select manufacturers Y, and place dead body in box T with procedure Q.
You'd be surprised at how much innovation is in the industry, particularly with respect to social media. I know: my company provides web based software to funeral homes and mortuaries. We let them design headstones online. We even put QR codes on the headstones to make it easy to find the deceased individual's online obituary within the cemetery.
Handling dead bodies probably falls into that category.