Thank you for your reply. I truly appreciate the questions. We sell physical goods to both retail consumers and wholesale brick and mortar accounts for resale. Physical goods are sold by the individual unit or in bulk to wholesalers based in the United States. Some of our products are more regionally limited, with laws allowing sales in specific states only. We fulfill and ship most products the next day, with bulk orders being manufactured on demand and taking up to 6 weeks. Smaller wholesale accounts order a few thousand dollars of product a month, with larger accounts for us averaging 10k+/mo. The sales cycle has relied on incoming e-commerce leads and is usually very quick (day or two) account setup, verification, and a phone call to ensure the right product fit.

We have absolutely considered both of those hiring options. We are trying to identify and fill our weakest points first. We’re trying to avoid putting too many eggs in one basket by investing in a single point, making it difficult to decide who to hire first or how to spread out the investment wisely. Thanks again!