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WhatsApp is huge in many countries. You and I may have the tech skill and privacy concerns to move to something like signal but 99% of users either don't care or aren't aware of the difference.

Adopting signal was exactly as technologically challenging as adopting WhatsApp for me. The desktop client is harder since it's not a web service, but no one I know that isn't 'tech savvy' uses the web client for Whatsapp either.

Their new focus on businesses integration is causing a lot of spam to end users from unsolicited business messages. There is no way to escape it.

Bought that something from someone a few years back and gave your phone number to them? Thanks. Now their hot deals messages reside right next to the messages from your family and friends.

I'm expecting good amount of market share loss once a good alternative is found that focuses purely on personal or group messaging and not on business spam.

Who’s “their” in your comment? Is that signal or WhatsApp/FB messenger?

WhatsApp is pretty big in Brazil as well, and loads of other poorer countries. It's definitely not dying.