I can't access the article, so out of curiosity, why isn't rust a problem?
Steel items that are not exposed to salt either rust much more slowly, or develop a patina that slows further rusting. That's not quite so easy in coastal areas.
I think they also apply paint to cut edges and drilled holes during installation.
Its extremely popular, probably seen on around 50% of roofs, and is also used for exterior cladding on a lot of new houses.
(although as cladding, it's usually used for only half the house, alternating with some other cladding)