There's three reasons:
#1: The phone call allows them to get a read on your personality by listening to your tone of voice and your attentiveness.
#2: There's a whole body of research that says building rapport etc means the deal is more likely to get over the line, basic sales.
#3: Recruiters like to talk on the phone. The primary reason people get into recruiting is that talking on the phone all day sounds like a swell time to them.