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What's the business need for tunneling into past data?

Today's conversion may be the result of an ad click 2 months ago. Now you can create the funnel that starts at that ad click and see that. The new report looks identical to KISSMetrics' funnels.

And that's a shame. I'd love to see a different way to look at funnels. It looks more like a feature added to remove objections from using mixpanel vs. kissmetrics rather than one that was more organically grown.

Nope, we surveyed around and 10 out of 11 of are big funnel analysis customers liked a greyscale version of the horizontal funnels.

This had nothing to do with removing objections =)

There might be emergent funnels that you didn't instrument, but appear after seeing an app in the wild. You also sometimes get funnels that emerge off of deep-link referrals that you didn't predict for.

Anyhow: this is super smart, and having been on the side of the table where we were trying to get Omniture to do things like this, I'd much prefer a light and agile product like this than that behemoth.

Would it be cool if the tool could detect/suggest/visualize such emerging funnels based on aggregation of all clickpaths?

Self organization is always cool. I imagine if you fed click paths into a Kohonen algorithm as different dimensions you'd get some interesting maps.

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