I also find them interesting, but what interests me is why Japan, not China, Thailand, Korea, or Malaysia is the most interesting to "nerds".
(South Korea is the next closest competitor in terms of having the West's attention, and it's not a coincidence that it is also the other major east Asian country to have gone through an occupation and rebuilding phase, with the concomitant cultural exchange between the two.)
Taiwan is the odd one out (IMO) in that it also has a strong history of ties with the US and cultural/technological exchange, but it doesn't seem to have captured attention in the same way as the other two. I don't know why.
Interest ebbs and flows. Korea is perhaps eclipsing Japan in general interest these days. But their cultural export is pop music and boy bands, and their main Western demographic seems to be teenage girls.