Experiments in Early-Stage Customer Acquisition (ESCA)

bigbangtechnology.com

4 points·maxcameron··7 comments

Check out Hubspot's blog (http://bit.ly/nDZyos ) - they have really good stuff on lead gen.

Also check out this video by Jason Fried of 37 Signals. Great explanation on how they were able to grow their business with minimal marketing spend: http://bit.ly/ooclky.

Hey Dundas,

Thanks for the links, those are helpful. I'll take a look and follow up if I have questions :)

Hi,

I'm Max and I wrote this article. You should read this if you're interested in Lean startup or Customer Development. I'm specifically curious about early stage customer acquisition, and how you're doing it.

I'd love to hear your feedback.

Thanks Max from Big Bang

Hi Max,

Have you tried killerstartups.com? For about a hundred bucks you can get a few thousand pageviews. I used their service and was pretty happy. There are also other similar sites. They are not as effective but each would bring a few new subscribers.

Heya,

Thanks for the suggestion. How did the conversion rate from killerstartups.com compare to ad campaigns, if you tested those as well?

Thanks

Max

Ours is a B2B product for Oracle PL/SQL developers. It is a niche that does not fit the demographics of killerstartups. So the conversion rate wasn't all that great but it helps to get the word out. We had about 250 visits in the first days of our web site being up which is not bad by our measures.

I would have signed up but I am in Australia on Optus?

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