aside from this looking like a scam, the preview for this title actually focuses on the most useless part of authoring ebooks: building social media hype.
if you want to learn to code an ebook, go to http://blog.threepress.org/ which is a pretty satisfying mix of technical and 'get it done.'
This is spam (yes I flagged it) bascially it's the 21st century version of making money at home by stuffing envelopes with a flyer telling people how to make money at home stuffing envelopes.