> People who want their items "back" are forced to play/pay again..

Therein lies the misunderstanding. The people didn't "own" the assets in the first place. In no way has ownership been transferred at any point - you only acquired a limited license to run the software in a specified way, no more, no less.

The license depended on an active account and thus was rendered null and void with the termination of said account. NFTs fall into a similar category - if bound to a license, they're just as useless in case something like this happens.

That depends, Ubisoft Quartz is on its own blockchain IIRC and there's no guarantee you can submit transactions without a Ubi account, or even that the signing key isn't just stored in your Ubi account.

Also, just to check on which blockchain it's on, I tried opening their FAQ page to see a "not available in your region" message (despite the Ubi store being available here, Israel). Hilarious.