This is not very cool. This is a tremendous waste of resource and yet more stuff that is added to the Tesla ecosystem which inevitably will go wrong.
It is impossible for this to be a tremendous waste of resources even if this was the only thing those employees did for the company. Its a rounding error.
"Adding some joy to the world"
for everyone. I mean, do you enjoy blinking banners on websites? I doubt it. Well, blinking lights in real life are pretty much the same to me. They either are important, like sirens - or they are noise to me and actually quite a lot of other people. But you have fun with your toy in the spirit that you will add joy to the world.