Self confidence and marketing - you seem to be doing fine on execution. Focus on PMF and sales.
I did what I could for product-market fit and sales efforts, but I'm sure there's a ton more I could learn. It's difficult to fight the impulse to roll over and try to be anything-for-anyone when the work I want isn't coming in, even if I know that makes my offering unclear at best, unappealing at worst.
Thanks for your thoughts.