Dutch watchdog finds Apple app store payment rules anti-competitive – sources
reuters.com
reuters.com
Especially considering that if a regulation has undesirable effects on such big companies there's still more than enough time for legislators to just, change the rules.
Both Android and iOS are not actually that dependent on App Store revenue to stay afloat, and I think courts will (and should) continue ruling this way in more consumer-friendly locales.
Apple still makes more of its iOS profit from device sales, despite its attempts to increase services income. Google actually makes more of its profit from ad sales to users on Android phones than from Google Play Store itself. The development cost of Android is likely quite a bit lower per user than what Google has to pay to Apple to keep Google as the default search engine. As such, Google still has a strong incentive to keep developing Android and promoting it so it gains market share from iOS.
Even now, Google allows users to ether pay directly to app makers. I still vastly prefer Google Pay. As in most of the time I'll skip an an app without a Google Pay option
In this particularly case, I think the Apple tax provides value by protecting consumers from scammy operators.
The Dutch Consumer & Market Authority (ACM) is demanding that Apple amend the unreasonable terms in the App Store that apply to dating app providers. Dating app providers now have no free choice of payment system for purchases made in the dating app by consumers. [suspended]. If Apple does not change the unreasonable conditions within two months, it must pay a penalty of 5 million euros per week with a maximum of 50 million euros. In this way the ACM wants to quickly improve Apple's unreasonable terms for dating app providers.
Martijn Snoep, chairman of the ACM: "Some app providers depend on Apple's App Store and Apple is abusing that. Apple has special responsibilities because of its dominant position. That's why Apple has to take the interests of app providers seriously and work with reasonable conditions. We are enforcing that now. Protecting people and businesses from the abuse of market power in the digital economy is one of our most important tasks." What does Apple need to change?
Apple must adjust the conditions of access to the Dutch App Store for dating app providers. Dating app providers must be able to use other payment systems in addition to Apple's payment system on the App Store. In addition, dating app providers should be allowed to refer in their app to payment options outside the app. [suspended] What's going on?
To use the App Store, app providers pay $99 per year. Nearly 85% of app providers pay only this fee. These are small companies, but also large companies like Amazon, Booking or Uber. If an app provider wants to offer paid services or subscriptions within its app - such as dating apps - Apple imposes additional conditions. [suspended]. This applies to just over 15% of app providers. [suspended].
The ACM finds that the conditions are disproportionate to the additional payment service provided. Also, the terms are not necessary to maintain the App Store. Therefore, the ACM states that the terms and conditions are unreasonable and contrary to the competition rules. Dating Apps
There are several dating services on the Dutch market that offer their services through an app. Since most consumers have an Android smartphone or an iPhone, dating apps mainly use the Google Play Store and Apple's App Store. To have the widest possible reach, dating apps should therefore be present in both these app stores. After all, consumers also want to be able to reach consumers with a different type of smartphone.
Because on the iPhone dating apps can only be offered through the App Store, dating app providers are very dependent on Apple. Therefore, dating app providers have no choice but to accept the conditions of Apple. Therefore, the ACM finds that Apple has a dominant position. ACM and the Digital Economy
The digital economy is an important theme for the ACM. People and businesses must be protected against online deception and market power. To tackle abuses of dominant positions, the ACM conducts investigations and can impose sanctions on companies, including fines and charges under penalty payments. In addition, the ACM is in favor of the upcoming adaptation of European rules requiring large companies and platforms to provide access to their platform or technology. In addition, the ACM has issued, among other things, a guideline 'protection of the online consumer'. This guide is based on European consumer rules and indicates where online temptation turns into deception. The guidelines form the basis for investigation and enforcement by the ACM. In this way the ACM also makes online markets work well for people and businesses.
Translated with www.DeepL.com/Translator (free version)
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I'd like to see how Apple does this - Apple will have to track payments through alternative systems it has no control over, and then try to claim their 30% Apple tax from the developers for transactions it claims has happened. They'll have to include even more intrusive spying tech into ios to do this. I don't see how they'll do this without upsetting both the users and the developers.
They seem to be lower profile these days, but traditionally enforcement of contracts like this have been through the Business Software Alliance or similar groups. Search for "Business Software Alliance audit" and you can find plenty of information.