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However, their pseudo-scientific mumbo-jumbo about "what the eye desires" aside, Wired is right that people hate non-yellow light.

Hate.

This is a hard psychological limit. No amount of energy efficiency will get around it. If you make LED lighting, it must reproduce the color profile that people are used to from incandescent bulbs.

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I think that this is too broad of a generalisation. I personally, and many of my friends as well much prefer whiter light. When I go to the store I buy the bright white CFL's [1] that make the dark go away ... ;-)

I know of many other people, including most of my family that prefer that type of light over the yellow light that incandescence provide. I grew up on CFL's though, my grandpa used to work at Phillips and used to get massive discounts on all of their products.

[1]: http://www.homedepot.com/h_d1/N-5yc1v/R-100686993/h_d2/Produ...

Many comments on HN have said that it's totally the opposite in Asia: people Hate yellow light and like the bluish light you get from cfl:s. So I guess you really can't make statements that broad.

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