In this post I review the different categories of "Rich pictures" (360° product pictures, 3D pictures, Lytro pictures, pictures with product & people tags, etc.) and how we can make their embedding possible. I'm looking to spark a conversation on the topic, so please weigh in!
Martin -- I applaud you for having the guts to go where others have (so far) feared to tread -- this is a really big issue and I don't understand why it hasn't been dealt with by now, but bully for you, you can lead the way.
Good luck.
Seth