It's about Apple's plan to add content-scanning to phones and reporting to the government if content matches images in the database. The concern is that it will be used by governments to identify political enemies who share memes, which is exactly the point. Apple's excuse to the world is that they want to protect children by identifying people who receive known CSAM and reporting them. There's no money in that, however, so the most obvious explanation is that Apple wants to keep operating in various countries whose governments want the feature.