Microsoft gave small users everywhere a free license to use the best GUI OS in the world. Not to mention the browser and the productivity tools
It has always been a free software , unless you are really dedicated and want to pay for it.
It was a really elegant solution, the degree to which you paid for Microsoft products ranged based on each individual user willingness to "look around" for free pirated copies.
And over at Redmond they'd take notice and push the bill onto paying customers such as the Fortune 500 (Exxon, BP, JPMorgan)
If there is one company that the public should love is Microsoft.