Honestly? It's time to dump the "win" part of wintel. Intel simply needs to face facts: The chasm between hardcore gamers and the general computer-buying public is so wide and yawning it may as well be on another planet. Yet that is still where Intel aims with its wintel strategy: More games than on Mac. I mean, seriously, WHO CARES at this point that I can run Crysis on my netbook?

Here's a bold plan that will kill two birds with one stone: Buy Canonical, throw the bulk of your $300 Million at their development, poach/cajole/trade for every UX guru not employed by Apple, and create a killer Linux desktop OS to go along with that ultrabook. It will scream, it will run a battery all night long and beg for more, it will have no "hells" (.dll, dependency, driver, symbol, whatever "hell" is inherent in Windows and Linux), it will run a plethora of online apps and services, and it will host a complement of installed applications that take care of 95% of a mainstream consumers needs.

No need to install flash, it's already there. Need to play an .mkv file? No problem when VLC is installed by default. Netflix on demand? At your fingertip. Amazon mp3 store embedded in banshee? Sure, why not? Writing a term paper or presentation? LibreOffice to the rescue.