Learned this the hard way. Back when LinuxCon was still called LinuxCon, I made the mistake of making a beeline to the first "booth" I saw that was manned by a fellow female. I studied the setup, ascertained what kind of hardware being shown off by this particular vendor, and proceeded to inquire along the line of shop talk.

Although I don't remember exactly what I asked her, this was the gist of our exchange.

BB: "It's 2X faster!" (Vanna White, preening the chipset)

Me: "Faster than what?"

She appears panicked and quickly reads over the spec sheet behind her booth. Finally, after a minute, she looks up and says "It's just . . . faster."

Dear companies, giving the BBs a script isn't enough if they don't understand what the metrics on the script actually mean.