As one of the makers of Tact, I’ll say that we have mountains of writing on the site on this, which we haven’t really condensed into short bulletproof messaging yet. I’ll say this as a short version:
It’s my opinion or world view that choosing your digital platform these days comes with very long strings attached, privacy and business model being the most relevant ones. I believe in the “Apple way” more than I belive in the “Android way”. (Also add desktop to the mix.)
Tact intends to appeal to the people who share the same world view. I don’t plan to appeal to everyone.
I recognize it’s all just that: an opinion. I don’t claim mine is the only one, or even the right one. I’m not really going to argue or fight about it. I’m glad there’s a lot of choice. I want to provide more choice in the communications space, and provide an option that perhaps some like-minded people have been missing.