It is almost the natural progression I would say. Steve Jobs talked about it with regards to Xerox in a famous interview where technology gets you to a dominant position, but marketing monetizes that position so there will be a natural progression in leadership favoring marketers who become responsible for much of the growth after a certain point over developers.

Just looking at video games, the most profitable games now aren't AAA games with super immersive graphics, worlds, stories and so on, it is the mobile gacha games with simple graphics and simple mechanics that are basically predatory in how they are able to ingrain and establish themselves into a routine while they siphon money away from a certain demographic of their user base. These days AAA games are mostly AAA in their cost to produce, few are innovative, or produce better gameplay or tell better stories than what is being made by smaller indie studios. Most are just pretty to look at if you have a beefy video card that can crank the settings up.