> > A great product sells itself.

> This is just not true.

Minecraft is the best selling game of all time[0] and while it's been marketed more since Microsoft purchased it, the first million sales happened within 7 months of charging for the game. Just over a year after commercial release it hit 10 million sales.

This was not a period of Minecraft marketing. Most sales were due to people simply seeing others (friends, YouTubers) playing the game and wanting to try it themselves.

[0]: Wikipedia claims 238 million sales, vs GTA V in second place with 155 million. https://en.wikipedia.org/wiki/List_of_best-selling_video_gam...