So your new business just does link analytics? Who are your potential customers? I.e. how large is your addressable market?

When I see something like this I think of mass emailers. They tend to require link analytics but otherwise I can’t think of another use case. Maybe Twitter or other social media publishing.

Since publishing is an application where link analytics tends to be used I would focus there. I can imagine it would be much easier get customers for that more user-oriented product than for something that is lower in the stack and more abstract and will likely end up being used for that use case anyway.

Just my 2 cents, trying to help.