About 2 months ago I went to review a product I bought from Amazon
twitter.com
twitter.com
Now, I only look at 1-star Amazon reviews to see if there is any meaningful input relevant to my case, and some discussion in Reddit if possible.
Other than that, the whole review space is a royal mess between stupid blogs and weird long YouTube videos.
1. Is the review 'paid for'? 2. Is the review at all about this product? 3. Were any reviews changed/deleted (big sign that there's foulplay - either the seller paying off bad reviews or just flagging them for deletion)? 4. Do the stars reflect the reviews or just anonymous/invisible star ratings without review? Amazon makes it purposefully impossible to distinguish in their star rating between reviews and just stars given. A product with 10 reviews and 14k stars? Sure.. 5. Will I get an original or a copy? Looking at reviews of any big (non-tech) brand, you find this a lot. WMF kitchenware always has glowing reviews next to 1-star reviews and I suspect this is not the company doing foulplay, but amazon selling fakes amid originals.
With so much money in play, the platform will pretend to care as most customers purchase more to replace bad products rather than seeking recourse against sellers. All this I suppose is what keeps big box stores alive.
Various problems and challenges exist - no need to point out the obvious.
But I wonder what HN would consider, if the presumed positives would actually pay off?
Your idea seems nice, but the "proximity" of reviewers is not (IMHO) a good metric.
I mean, let's set aside for the moment the internet/web aspect, and let's talk of the small circle of your (or mine) friends (not actually "friends" and not people you simply know, people with whom you have a continued relationship, that you meet from time to time that you know enough).
How many of them would you actually trust being actually objective in their review?
And how many of them would you actually trust being good at reviewing a certain item (and not another)?
The only "guarantee" that you would have by the 1/2/3 degrees of separation would be that the person making the review would be existing/real and that (possibly) the review was written in good faith, but nothing about the "validity" of the review.
Do you really have so little trust in your immediate network to review items? Especially if you knew specifically who posted each review?
>Do you really have so little trust in your immediate network to review items?
What I personally have is "selected mistrust", i.e. (example) if I want a (trustable/reliable) opinion on (say) a vacuum cleaner I wouldn't ask it to my friend "A" whom I know has a definite preference for any gadget that is new and shiny/esthetically pleasing, whilst if I want an opinion on (still say) a car, him would be the person I would trust the most, on the other hand, my friend "B" would be very reliable on the vacuum cleaner, but he would be not as much reliable on the car, and of course I can do this kind of selection only for "level 1" people.
That seems like the wrong bias to me. Some random dropshipper selling garden hoses bought off alibaba on amazon has no real incentive to be an honest player and plenty of incentives to be dishonest, while on the other hand some random person who bought a garden hose has no real incentive to lie.
Either way, if you think there is potential for one party to abuse the system (in your case you're suspicious of the buyer, while I'm suspicious of the seller) the actual problem here is with amazon being an un-accountable middle-man. I doubt the seller would have had much better luck contacting amazon and appealing the judgement, if amazon had sided with the buyer in this case.
You are free to write negative reviews, for any reason, including being a shill who is paid to write fake negative reviews. Do it on a merchant's website, do it on your own blog or YouTube channel, do it in your local paper or at a bar with friends. Do it on a boat with a goat, where permitted by law.
Businesses are then free to deny you service, suspend your account, investigate your activity, sue you for slander, etc.