My chain-smoking grandmother considers herself a luddite, but in a sense she's bleeding edge. If I had a nanobot pill from 30 years in the future and with it I could return her lungs, arteries, skin etc. to the condition they were in when she was 25 - I know from talking to her that should would be ecstatic with techno lust.
To win over a luddite, ask yourself what they most desire that they can't currently get. Sometimes the technology is already available. If so, demonstrate it solving some vexing problem they have, or think they have.
Examples: Washing machine, stove, dish washer, hot water heater. More recently: cell phone and computer
If it doesn't fit that test for them, then it's probably not worth trying to convince them.
If that's not true, then there's no reason for them to adopt the new technology.