China's Baidu launching their own fork of Android

I think it will be interesting to see how this unfolds given Baidu's search dominance in China (especially since Google's exit last year), and the projected growth of the mobile market in China for both iOS and Android in the coming year.

Since there is a relatively high sense of national pride among Chinese citizens, this home-grown platform will probably do pretty well. Definitely an opportunity for app developers.

I also wonder if this is a more substantial fork of Android similar to what Amazon is doing.