> so there are no commercial successful unix shells
The most successful commercial unix shells are graphical shells shipped with operating systems. Most users consider the visual function of these shells to be the actual operating system. I.e. "MacOS now has scrollbars in preferences!"
MacOS, iOS, Android all are good examples.
To build a shell of commercial value you end up having to do a little more that a command line shell does.
BTW, the biggest part of Adobe's value prop is AdobeStock templates, fonts, stock art and stock video. This makes it really easy to start a project and get to done quickly.
It would be interesting to see some of the third party marketplaces like Envato, Issuu and CreativeMarket plugins for open source products... And non-Adobe products, too (Affinity, love the products! Badly need a way to quickly get a few hundred templates in there... Corel, your ecosystem is a dumpster fire)